Strength in numbers.
It is not just big businesses that are communicating with customers using social media.
According to a study by Sage Software and AMI-Partners, more than 260,000 small businesses in the US and Canada employ social networking tactics, too.
Most of them used professional social networking sites such as LinkedIn. General social networking sites such as MySpace and Facebook were also widely used, followed by niche communities and job sites.
Read more here:
Small Businesses Get Social