You’ve probably heard that the money is in the list. This can’t be said enough because it’s entirely true. If you build a list of prospects and customers, you have a way to tap into more traffic and sales anytime you want.
The traditional way was through e-mail marketing, where you’d build an e-mail list with an autoresponder that you would then send out e-mails to whenever you had a promotion, an update, a new sale, etc. going on. There’s nothing wrong with this. In fact, you’d be dumb not to build an e-mail list, but there are a few things you should be aware of first:
First, e-mail open rates are rarely high. A normal open rate might be 3% to 5%, while a great open rate is more like 10%. Anything higher than that is almost unheard of, especially as your list grows. This means that only a fraction of your e-mail list ever sees your offer.
Second, the deliverability of e-mails are rarely good even amongst the top e-mail autoresponders. Many of your prospects who might want to get your promotions never see them because it got blocked, filtered out, put into spam, etc. before they get a chance.
Lastly, if you’re sending a reminder about a webinar, limited time offer, a new sale, etc., it can take days for your e-mail subscribers to open, which might be too late.
Now, I’m still not saying to not build an e-mail list. You should! But on top of that, there’s a major push towards mobile marketing. More and more people are using cell phones (in fact, there are more cell phone users than internet users), and if you’re not building a list of mobile / cell phone subscribers, you’re losing out and will only lose out more in the future.
Here are some facts about mobile marketing:
- Text message open rates are extremely high. Over 95% of text messages are opened and read. That means that more people will see your marketing message.
- The deliverability of text messages is also extremely high. Almost every text message sent will end up on your subscribers’ cell phones. This means that everyone who wants to receive your texts and messages will get them.
- The vast majority of text messages are read within the first 15 minutes of being received. That means that you can get your prospects and customers’ instant attention, as well as a great way to send reminders about webinars, sales, or limited time offers.
In the past, mobile marketing was something exclusive for larger corporations and businesses with deep pockets. After all, the minimums to get started could be in the thousands of dollars, and extremely costly with charges for every text message and every subscriber you have. And even with that, you’d need a top development team to manage one mobile campaign for you.
Now, the old days of high costs and limited functionality are over. With Mobile Autoresponder, a new mobile marketing service, you can build and manage your own list both online and offline for one low monthly fee for unlimited subscribers and unlimited text messages.
You can build a list online by simply placing a special opt-in form on your website (or even on the thank you page of your e-mail opt-in form) to collect cell phone numbers to get subscribers to opt-in so you can then send text messages to them anytime you want. This is an awesome feature you’ll rarely find anywhere else except on expensive corporate campaigns (but not any more!). You can also collect mobile subscribers offline through the use of short codes (having subscribers text a short code to a short number to subscribe to your lists).
This combines the best of online and offline mobile lead generation through MobileAutoresponder.com
Check them out today to get started. You’ll be shocked at how little it will cost you to get started with your mobile list.
Click Here to Check Them Out