Does YellowPages Need A Tourniquet?

0
845

So will YellowPages be the next heavyweight looking for a government bailout to save their fast diminishing stranglehold on American Small Business?

The Demise of yellowpagesWhy invest your ad budget into a prehistoric dinosaur that is going to be extinct in the next few years.Just a few reasons to be leary of what direction YellowPages is going.

“Yellow Pages Bleeding Red Ink”

Is it “Say Yellow to the Future”—Yellowbook.com’s new ad tagline—or “Say Goodbye to Yellow Pages”? The latter is the title of a research report released in July by researcher Borrell Associates, which predicts the print Yellow Pages industry will collectively lose $5 billion in revenue by 2013.
The print medium is not dead yet, but it is on life support, according to advertisers and industry pundits…

Yellow Pages Struggle With Google Threat, Ad Slump

The company’s woes are symptomatic of an industry in which once vital publications — like Encyclopaedia Britannica or the Official Airline Guide — have had to adapt to the Web. In the case of directories, high debt has compounded the challenge.
Shares in France`s Pages Jaunes, the most digitally advanced of Europe`s directories, have fallen about 46 percent.

Another Year, Another Useless YellowPages …

I could pick up the yellow pages and see an ad for “Joe’s Tree Trimmers, best in the industry!” and then go to Angie’s list and see three complaints about cost over runs, tree limbs left on the lawn, etc. I’d say if most opinions stink, …

YP Stocks Tanking, Interest Waning | Eco Yellow Pages

The stocks of Idearc and RH Donnelley, the country’s second and third largest publishers of yellow pages directories, have been absolutely hammered during the. … Eco Yellow Pages. Stop Unsolicited Delivery of Phone Books …

Yellow Pages Facing Extinction? | Eco Yellow Pages

So says the Wall Street Journal in today’s Extinction Threatens Yellow-Pages Publishers. From the WSJ: Print and online ad spending on yellow pages will. … Eco Yellow Pages. Stop Unsolicited Delivery of Phone Books …

Stop the Yellow Pages from Landing (thud) on your Doorstep

Ok, so I get a lot of spam in email (reduced because people got mad and did something), and we used to get a lot of unsolicited phone calls (reduced because people got made and did something) but I have to ask why we’re not way more …