Choosing an SEO Specialist. What to expect for your business.

Author: Kenny Ross

As SEO becomes a more widely known practice there are more and more places offering their services to the general masses. The popularity of SEO has boomed in the past few years and as more and more people flock to the internet these days the importance of SEO is becoming ever more relevant to people who want to cash in on the new traffic.

That being said with a growing industry of SEO specialists also comes a growing population of people looking to take advantage of naive web masters and businesses. You see it everywhere these days. Questionable software that builds thousands of links to people promising 1st page listings overnight. With so many options it can definitely be confusing, and SEO isn’t cheap so you better choose wisely.

Promises of overnight success and cheap gimmick type SEO practices has flooded the market causing businesses/webmasters to be easily misinformed. Gary Sunders, who is an SEO specialist in Los Angeles, decided to pool some information amongst other SEO insiders of what they believe is the #1 cause of webmasters/businesses wasting their money or getting cheated when selecting SEO services. The answer was pretty unanimous. “Unrealistic Expectations”.

We live in a society that thrives on instant gratification. We want results, and we want them now. There are a lot of dishonest people out there promising 1st page rankings for competitive terms in a matter of weeks. The SEO market is no different.

If you are new to SEO, you should understand that no legitimate company can “Guarantee” 1st page results. Legitimate companies only guarantee “improvement”. Of course our goal is to get you to the first page, but there are so many factors that go into landing on a first page. These include competition, market conditions, keyword popularity, all of which can change on a weekly basis. We can only guarantee that after our services you will be better off than you are now, but that is pretty much it.

If you have realistic expectations and patience, any good SEO can take your website to the next level. If you are looking for a quick jump from nowhere to the top, more often than not you will end up in disappointment. Just know that SEO is an ongoing process. Once you get to the first page, you can’t just sit around and relax and expect to be there forever. You need to stay ahead of the competition, and that means having an ongoing plan of attack for the SEO of your website.

Whether you choose to hire an SEO specialist or do it yourself, as long as you put in the hard work and some realistic goals, your business will definitely reap the rewards. Always remember that the only way to ensure that you consistently rank well in the major search engines is to have a clear plan of attack for your website’s SEO and to constantly be working on it. 1st page rankings do not come overnight, but if you keep at it you will definitely see better listings, increased traffic, and more business.

Richard is an SEO/Marketing Specialist in Los Angeles, CA

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